Mayas in the Marketplace: Tourism, Globalization, and Cultural Identity

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Subjects Maya business enterprises -- Guatemala -- Antigua. Culture and tourism -- Guatemala -- Antigua. Tourists -- Guatemala -- Antigua -- Attitudes. Cakchikel Indians -- Guatemala. Cakchikel Indians -- Guatemala -- Commerce. Maya business enterprises -- Guatemala.

Journal of Latin American Geography

Culture and tourism -- Guatemala. Cakchikel Indians -- Commerce. Cakchikel Indians -- Economic conditions. Cakchikel Indians -- Social conditions. Maya business enterprises -- Guatemala -- Antigua Region. Culture and tourism -- Guatemala -- Antigua Region. Tourists -- Guatemala -- Antigua Region -- Attitudes. Antigua Guatemala -- Economic conditions.

Antigua Guatemala -- Social conditions. Guatemala -- Population -- Ethnic relations. Antigua Region Guatemala -- Social conditions. Antigua Region Guatemala -- Economic conditions.

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Guatemala as a living history museum Ch. Place and people in a transnational borderzone city Ch.

The Americas

Antigua Tipica markets and identity interaction Ch. Mercado de Artesania Compania de Jesus and the politics of vending Ch. Gendered marketplace and household reorganization Ch.

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The places Kaqchikel Maya vendors call home Ch. View online Borrow Buy Freely available Show 0 more links Related resource Publisher description at http: Set up My libraries How do I set up "My libraries"? These 7 locations in All: Flinders University Central Library. Open to the public ; La Trobe University Library.

Mayas in the marketplace : tourism, globalization, and cultural identity

Borchardt Library, Melbourne Bundoora Campus. The University of Melbourne Library. Accordingto Little, evenwithout firm footing from which to dissectthe intricaciesof Maya identity,the answeris, "Maya all the way down" p. Thosemore comfortablewith the ideathat identity formationis an ongoingprocess, and with the notion that transnationalsocialspace the global is built up from the everyday practicesof peoplegoing abouttheir everydaylives,will find much to recommendin this ethnography.

Little finds his theoreticalfooting in a convincingcouplingof an interactionistapproachto marketplaceanalysisand the practicetheory of Michel de Certeau. Meanwhile,the ethnographicnarrativehe craftsmovesthroughthe socialspacesarticulatedthroughthe identity-makingpracticesof Maya tipica vendors. This spaceand the practicesthat give it shapeare peeledawayand examinedchapterby chapter.

Project MUSE - Mayas in the Marketplace: Tourism, Globalization, and Cultural Identity (review)

He beginsthis processby explainingthat to tour the Ruta Maya the much-traveled,Maya-focusedtouristicsites,also sometimescalledthe "Mundo Maya", stretchingfrom Mexico southto El Salvador is to visit a living history museumwhere Mayanessis exhibited-often by the Maya and especiallyMaya women themselves.

Mayas live and work in this performativespace,a "touristic borderzone,"according to Little, wherethey craft genderedidentities andmany vendorsare women ,emphasizingdifferentaspectsof their identitiesdependingon the circumstance-now tipica vendorsare women,now indios,now Maya women,now Kaqchikelspeakers,and so on. Little builds this complexcompositesketchof tfpica vendorsas his narrativefollows them throughthe streetsand formal marketplacesof Antigua as well as to their homesin the westernGuatemalanhighlandcommunitiesof SantaAntonio Aguas Calientesand Santa CatarinaPalop6-which have alsobecomeplaceswheretipica is sold.

Someof the approachesLittle takesas he peelsawayhis multilayeredanalysisof the social spacesin which Maya tfpica vendorsmake their identitiesare more successfulthan others. For example,his useof Michel Foucault'snotion of "heterotopia"doesnot seemto move his analysisforward in any profoundway. And his useof de Certeau'sdistinctionbetweentactic and strategy,althoughintriguingas a meansof thinking throughthe role of power in shaping Maya identity-makingpracticesin differentcontexts home,tipica marketplace,and street , might havebeenmore fully developedthroughoutthe entireethnography.

How globalization effects our cultural Identity?

Overall,however, Little convincinglyand deftly builds his multisitedaccountof the strategic and frequently tactical ways that Guatemalantipica vendorsdeploymultiple identitiesin a very complex socialspace. Moreover,the straightforward,accessiblenarrativestyle will have broadappeal to a diverseaudience,making it an ideal choicefor undergraduate coursesand, in pafticular, for an introductorycourse or sectionof a course examiningthe global lives of the world's indigenous peoples.

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